NEW YORK, 25 August 2021 / PRNewswire / – ReserveBar, the established leader in premium spirits e-commerce, today announced that it is committing to $ 5 million by 2024 to its Spirited Change Initiative (SCI), which provides consumers and merchants with exposure to minority and women-owned brands and businesses in the alcoholic beverage industry. ReserveBar created this program to open up opportunities and level the playing field through concrete actions that help uplift diverse communities and business owners. The Spirited Change Initiative recognizes how these communities are an integral part of the industry and works to empower these companies to enter the industry, challenge inequalities and promote opportunities for all.
Mary J. Blige, Sean “Diddy” combs, Kevin Durant, Rich Kleiman, Emmet Denis and Jonathan mcbride joined SCI as investors determined to disrupt the industry. Kleiman, Dennis and McBride also make up ReserveBar’s Spirited Change advisory board, along with Ashaunna Ayars, CEO of The Ayars Agency; Ingrid Best, executive vice president of global head of marketing at Combs Enterprises Spirits; Jim Clerc, Chairman of ReserveBar and CEO and Founder of Demeter Spirits; Dia sims, CEO of Lobos 1707 Tequila & Mezcal; CEO and co-founder of ReserveBar, Lindsay held; and Executive Director of Vivid Change Jameel spencer, CEO and Founder of Writeful Place.
“Investing in the ReserveBar Spirited Change Initiative was an easy decision for me,” said Mary J. Blige. “When I first created my wine, I was told that less than 5% of the spirits industry represented BIPOC and / or women entrepreneurs. This statistic is unacceptable. We need to make concrete changes within the industry and start to empower, support and provide tangible resources to minority entrepreneurs as a first step towards inclusion and equality. I look forward to working with my fellow investors to achieve this.
Since july 2020, ReserveBar has supported 62 Spirited Change brands, providing more than $ 700,000 marketing services, resulting in approximately $ 1.3M in sales. The platform continues to intend to make an impact for its diverse cohort of brands. Notably, ReserveBar has dedicated a section of its website to Spirited Change brands, raising awareness and encouraging consumers to buy these brands.
“ReserveBar is delighted to be working with a team of talented Spirited Change Initiative board members and passionate investors, such as trailblazers like Sean ‘Diddy’ Combs, who has set the bar high for spirits brands. owned by black people when he disrupted the industry in 2007, “mentioned Lindsay held. “We recognize the lack of representation in the alcoholic beverage industry, but through this initiative and alongside amazing entrepreneurs and other visionaries, we are committed to providing a platform for more opportunities and equality.”
ReserveBar will continue to raise awareness and understand existing inequalities in the beverage industry, and strive to change them, through its Spiritual Change initiative. For more information on the Spirited Change Initiative, please visit https://www.reservebar.com/collections/minority-and-women-owned-wine-spirits-businesses.
Founded in 2013, ReserveBar was born from the passion of its founders with a commitment to celebrate and share good times by offering the best premium spirits, reserve, luxury champagne and fine wines. As a partner of choice for the spirits brand, with cutting-edge technology and expertise in innovative spirits personalization, personalization and giveaways, as well as exclusive offers and limited edition collaborations, ReserveBar has become the The premier online destination for premium and luxury spirits. A one stop shop for the best in spirits, wine and champagne, ReserveBar offers the finest deals and white glove service to homes across United States. For more information, please visit www.reservebar.com.