Marvel Realtors seek to regain the No.1 spot in luxury real estate in Pune

Vishwajeet Jhavar Founder CEO Marvel Realtors

  • How has Pune’s luxury real estate sector evolved over the past 20 years?

The city today is an ideal neighborhood for the future in terms of sustainability and livability matching global standards, especially in prime locations like Baner, Aundh, Bavdhan, Koregaon Park, Kharadi, Vimannagar, Hinjewadi, etc. There is a growing demand for a superior lifestyle and the good life by the discerning consumer and there is pressure on the developer community to go beyond traditional standards and deliver much newer standards.

  • What impact has Marvel had on Pune’s luxury real estate sector?

Since its inception, Marvel has been a game changer in the Pune luxury real estate market! As Pune started to feel the luxury life, we had already started the ball rolling to bring new innovations to our customers. From apartment sizes that we’ve always taken a step above market standards, to ushering in the concept of smart living, Marvel has been instrumental in bringing several industry firsts to the Pune market long before they became current luxury trends. With more than 27 million square feet of luxury real estate developed since the brand’s inception in 2001, Marvel is the first real estate brand to introduce private pools in every apartment, landscaped terraces and home automation systems to the real estate market in Pune. Marvel’s futuristic approach hasn’t been limited to its iconic designs or innovative experiences, but goes beyond. Marvel was recognized as India’s Greenest Developer by the Indian Green Building Council (IGBC) in 2014 and today up to 13 of Marvel’s projects are already pre-certified Platinum.

  • How has Marvel handled the COVID pandemic? How has the business been impacted?

The two years of the pandemic have been very difficult for us and our staff. However, most of our workers have been with us for a long time and have decided not to leave the construction sites for their hometowns. As a result, when the lockdown and other restrictions were lifted, we were able to start construction with immediate effect. It is this loyalty of our staff, coupled with the support of our partners and stakeholders, that has enabled us to weather the pandemic. As a result, over the past 3 years, Marvel has successfully delivered over 1600 luxury residences (apartments and villas) across Pune despite an extremely challenging scenario.

  • Shed some light on the key projects Marvel is currently working on?

Marvel is developing several luxury projects in Pune. Some of the key projects that are nearing completion and where we have launched our sales are:

  1. Wonder Piazza, Viman Nagar A charming European city

Inspired by the open squares of charming European cities, Marvel Piazza has picturesque courtyards connecting the different wings. You can stroll along the elegant tree-lined sidewalks or stop by the sparkling pools and verdant terraces. Forbidden to traffic, these green areas are a refuge for children and families. Throughout the project, particular care was taken with natural lighting and ventilation. Particular care has also been taken in creating an office workspace. Now you can work from home while enjoying the comfort, privacy and feel of a comfortable workspace with all the necessary amenities.

  1. Search Marvel Selva Ridge Estate Villasprivate uninterrupted view of the 10 acre forest reserve

The Marvel Selva Ridge project offers a unique mix of mid-sized villas and apartments surrounded by greenery. Great care has been taken to preserve and maintain every existing tree on the property while building beautiful homes around them. In a way, this project will give our customers the feeling of really coexisting with nature. The houses are designed in such a way that no villa or apartment faces each other so that residents can soak up the incomparable beauty of a thriving forest reserve amidst modern infrastructure.

  1. Marvel Sangria, NIBM Roadprivate havens bringing together landscaped and recreational spaces

Marvel Sangria, a 13-building exotic, is truly a world within a world designed around the concept of a course. The project spans 13.5 acres comprising of private havens outfitted with modern technology but relentless style and design. A host of amenities allow residents to enjoy quiet time alone as well as quality time together

  1. Marvel Aurum, Koregaon Parkan urban palace at the address of the most enviable

This project represents the highest incarnation of opulent residential properties in Pune.

Nestled in the quiet lanes of Koregaon Park, it is one of the most prestigious creations of Marvel Estate Agents. Each of these sprawling apartments (one per floor only) offers our guests rich luxury, high-end specifications and inimitable amenities.

  1. Marvel Aquanas (Kharadi) – Private waterfront residences with magnificent views

Built on the banks of the Mula-Mutha River, Marvel Aquanas offers an incredibly fulfilling lifestyle with its premium 3.5 BHK and 4.5 BHK apartments in Pune. Nestled in lush green surroundings yet close to urban centers and IT parks, this particular property boasts practical luxury. The 22-story project consists of two high-rise residential property towers with spacious apartments featuring double-height ceilings leading directly to outdoor terraces overlooking the river. At Marvel Aquanas pure luxury is combined with state-of-the-art amenities like an infinity pool at the sky lounge on the 18th floor. It is an amazing project very close to destination hubs like Koregaon Park and Kalyani Nagar.

Later this year, we will also launch 6 other projects across Pune, namely Marvel Ribera, Marvel Basilo, Marvel Fria (Phase 2), Marvel Plots in Magarpatta, Marvel Isola (Phase 2) and Marvel Bounty (Phase 2).

  • Marvel brought a lot of pioneering aspects to their construction, how has the industry adapted to these innovations?

Marvel Projects has provided customers with future-ready homes with holistic lifestyles and in doing so, set benchmarks in the industry. We introduced fully automated houses in the real estate sector of Pune as early as 2004, followed by private swimming pools in each apartment, with landscaped terraces and VRV air conditioning. Characterized by a unique interior-to-exterior design approach, Marvel Residences offer an incredibly luxurious, comfortable and efficient design, with a host of amenities including professional standard sports facilities, home work desks , indoor and outdoor leisure activities and green spaces. (tree plantings everywhere and nicely terraced landscaping). As part of its goal to deliver a 360-degree luxury lifestyle to its customers, Marvel has a network of trusted design partners around the world for facade, landscape, lighting and interiors. other designs such as HB design, EcoPlan Asia, was among the first property developers to share AutoCAD drawings of apartments with its client.

  • How was your journey as a first-generation entrepreneur who got into the real estate industry?

For me, it has been a journey filled with countless experiences. In 2001, what started as a passion project to develop my first piece of land and sell 12 apartments, today has 55 projects, over 400 buildings and over 6,000 apartments, representing 27 million square feet of development delivered. For the Marvel brand, this has been a journey of constantly challenging itself to set higher benchmarks for delivering quality, market-disrupting, and ever-evolving products. That said, we have earned the trust and faith of our clients and stakeholders, which has enabled us to overcome the toughest times in our journey and yet deliver over 1600 luxury residences, over the past 3 years. ! At Marvel, we take quality and design seriously. Since its inception, we have aspired to provide a holistic life for our residents residing in each of our projects. We are guided by our philosophy that profit is a by-product of great design and we will continue to deliver the highest quality of life experiences to our customers despite all types of challenges that come our way.

  • How do you plan to lead Marvel going forward, given the challenges and setbacks your company, and the industry at large, have faced over the past few years?

Going forward, learning from our past challenges, we decided to change our business strategy and focus only on our core competencies, which are design and manufacturing, and outsource the rest. We are also committed to satisfying our customers, which is why we are restructuring our sales deadlines. We will only start selling when our projects are 6 months away from completion. This will not only help us effectively plan our inventory and run targeted sales campaigns, but also help us stay focused on delivering the ultimate luxury experience efficiently and on time.

We aim to focus on kicking off sales 6 months before completion and completing a maximum of 6-8 projects at a time. In addition, in the long term, we aim to develop our land banks in prime locations like Koregaon Park, Boat Club Road, Kharadi, Hadapsar, Vimaannagar and Bavdhan, and continue to develop projects, for the next 10 to 15 years, disrupting the segment. with innovation, service oriented approach and breathtaking designs! With a range of state-of-the-art projects, Marvel looks forward to once again establishing its credible leadership in the luxury real estate sector in Pune.