Learn the basics of generative design


Making an industrial product that can go viral with your target audience is difficult. There are so many elements that need to be optimized simultaneously: material, utility, space, strength and much more. This makes design the key differentiator of great products from good ones, where the main challenge lies.

The development of traditional industrial design is incredibly limited in nature. Whether it is quality, quantity or time efficiency, your manufacturing process loses a significant amount of potential and resources at this stage of product development. This is where generative design comes in.

Breaking free from human intervention, generative design brings the disruptive design technology of tomorrow. Its innovative and scalable capabilities ensure that your design process is light, fast, yet nimble, throughout the product development process.

The best part?

It doesn’t stop there. With streamlined design development comes multi-layered benefits directly aimed at manufacturing companies.

In this article, we bring you closer to this technology and its many advantages.

By the end of this article, you will be able to see what this technology can accomplish for your manufacturing business.

A guide to generative design

To understand why and how generative design is redefining manufacturing design technology, you need to have a problem-centric mindset.

Understanding today’s manufacturing challenges will give you insight into how this cutting edge technology is shaping the future.

The classic manufacturing design configuration follows a linear process. Here, a designer is equipped with design software like AutoCAD to develop viable versions for a product.

However, this design process which requires human interference is incredibly limited in its capacity.

Human limitations not only reduce the total number of design versions that can be obtained, but they also compromise creativity and quality, resulting in a colossal investment of time on the part of the designer.

This is precisely where generative design alleviates the problem.

But to find out precisely how let’s take a look at the secret behind the superpower of this technology.

What is generative design?


Establish a stark contrast to the traditional industrial workflow, generative design can create countless designs at record speed.

Harnessing the power of cloud computing and integrating it with artificial intelligence (AI), generative technology transforms the manufacturing design landscape to give you access to all possible and viable high-quality design versions for your product.

The best part is that all of this can be done in less than half of your standard time.

What follows is more room for creativity for designers to focus on high-value work.

Your only requirement is to determine a high quality design input that can create a high quality final design output. Parameters like material choices, shape and size, density, manufacturing methods, cost limits are a few that you can use in this process.

This can be done through a rigorous audience research process. Empathizing with their main weaknesses and what concerns them can easily give you the answers to your constraints entering the design process.

Additionally, you can keep repeating your design inputs until you achieve the most desired design outcome.

Now that you know how generative design is revolutionizing the manufacturing industry, let’s take a look at it from a business perspective. How does it add value to your business?

The 6 main advantages of generative design

Generative design brings benefits on many levels to designers and business processes. While some can be traced at first glance, there is more.

Here we are talking about the top six merits that you can easily appreciate.

  1. Manufacture of lighter weight products

When it comes to optimizing product weight, generative design can’t be beat.

It does this by targeting the specific design part to experiment with different variations while keeping all other parts fixed.

The following is a completely new version of the product design with changes in specific parts of the product.

The result is that developing a viral product now costs less, which increases your profit margin. The best part? You don’t have to compromise on features, product quality, or performance.

  1. Endless design possibilities

Perhaps the most important selling point of generative design is to make the impossible possible.

Breaking down the biggest barrier in the traditional design development process, Generative Design is able to develop all of the probable design outcomes for your product development. This gives you more comprehensive options to choose from.

This, in turn, promotes the development of high quality products in your market.

  1. Short development cycle

The manufacturing design process is complex and time consuming. A designer developing designs manually can’t do a lot in a time-constrained environment. In addition comes human error.

By removing all of these shortcomings from the design development system, generative design creates an agile, lean, and rapid development environment.

Achieving all possible design results in a time-constrained environment is now the new standard for the manufacturing design process. This, in turn, promotes faster product launches to market.

  1. High quality designs

Asking designers to develop manufacturing products is not only complex and time consuming, but severely limits the quality of the final product.

So many factors come into play. The experience and seniority of your designers, knowledge and skills, and most importantly, how aware they are of your target audience.

Generative design eliminates all of these human constraints. Integrating the power of artificial intelligence (AI) and machine learning, this technology eliminates human biases and continues to improve.

Historical design data ensures that your software continues to learn from your past choices to give you the personalized results that are most suitable for your process.

With each iteration you perform, the software learns critical vulnerable areas and points while simultaneously optimizing them. This increases your chances of achieving the product-to-market match faster.

  1. Lower production costs

Creating an MVP (Minimum Viable Product) is a critical step in any design development process. Testing the viability of the first version on your real users ensures that you develop a product that people want. But the traditional model for doing it was immensely more expensive.

Generative design allows for better quality results at significantly reduced costs. Creating different versions to test on users is much more cost effective with this technology. What else?

By handling multiple pieces of product in one weight-optimized piece, this technology successfully reduces the production costs of final products.

  1. Simplified development process
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The development of industrial products is inherently complex. Whether it’s in terms of achieving a desired shape or design or certain functional capabilities, coming up with a revolutionary design that does it all is hard work surrounded by frustration.

But with generative design, this designer’s dream can be easily realized. Overcoming all traditional design limitations such as CAD, this technology promotes the development of complex structures.

Structures that were previously unfeasible are now available to you. All you need is a 3D printer to bring the virtually completed design to life. The best part? Your raw materials suffer from minimal waste.

So now, with the knowledge of what generative design can do for your business, let’s take a look at the best tools that justify the power of this technology.

Best Generative Design Software

Cutting-edge generative generation technology has the power to change an entire industry.

So it’s no surprise that the market for generative design software is filling up quickly. With almost every other tool claiming to offer the same performance, it’s okay to be overwhelmed.

That’s why we scoured the market and brought you the top 3 tools that you can integrate into your business in 2021.


Integrating this software might be the smartest decision you’ve made in your business this year.

Thanks to its advanced engineering, this software brings high-end innovation and scalability to product development. Now you can design product parts and the whole process successfully. This means that you have full control over your design process.

Autodesk Dreamchacher

If you are a CAD fan, this is your go-to tool. All you have to do is define your problem, enter your constraints, and you are good to go. What else? Adapting to this tool has the smallest learning curve.

Solid works

If there is a tool that provides end-to-end design solutions, SolidWorks is your tool. Whether your real-time design goal is design build, simulation, iteration, or final release, it’s all under one dashboard.


Generative design is undoubtedly a powerful yet futuristic manufacturing technology. This makes it still in its early stages of development, where its mass adoption has yet to be achieved.

If you integrate this powerful technology into your manufacturing process, you not only streamline your development process, but you gain an unfair advantage over your competition.

The best part is, you can use generative design to develop one of your main differentiators among other market players.

So that’s all the necessary information you need to help you get the most from your operations with generative design. The key role is yours. You need to be strategic in embracing your generative design to get the most out of it. This brings us to the answer to the only question that remains here.

When are you planning to introduce the powerful technology into your business?

Atreyee Chowdhury works full time as an instructional designer and is passionate about writing. She has helped many small and medium businesses achieve their content marketing goals with her carefully crafted content that is both informative and engaging. She lives in Bangalore, India, with her husband and parents. She enjoys reading, experimenting with different cuisines, traveling and exploring the latest trends in content marketing and training and development in her spare time.