Digital Asset Management Platform – Importance and Benefits for Your Business – Business

Using digital asset management tools, how has your organization or business managed digital assets? Is your answer no, what are the limits?

I want to ask you a few questions before jumping into the body of the article.

Do you find it difficult to find specific content in your company’s shared drive because there are too many and unorganized files there?

Does your marketing department tend to post outdated or incorrect corporate photos or videos?

Getting digital asset management software to manage your digital assets might be the best solution if you answered yes to any of the questions above.

While there are many other reasons why digital asset management is beneficial for your business, here are a few more.

Accordingly, this article will tell you why it is important to use a digital asset management platform and why you should.

What is a digital asset platform?

Digital asset platforms, also known as digital asset software, allow organizations to manage, store, organize, discover, retrieve and share data from a single point of access. The platform can be used for collaboration and file sharing. This function can be provided by platforms that allow the management of digital assets on a central site. Thus, it reduces the backlogs that result from high levels of traffic.

Why is the digital asset management platform important?

Digital asset management platforms are necessary for many reasons. Let’s look at the main ones.

Asset Protection

By using the best digital asset management system (Daminion), you can secure your company’s digital assets so that stakeholders only have access to content intended for them.

Additionally, DAM’s reporting tool and file logging system allow you to track every person who accesses a file.

You expose your digital assets to many dangers when you operate your company’s digital assets without digital asset management software.

Improper or Illegal Use of Assets

The digital asset management platform will prevent your organization from spending assets improperly or illegally.

Typically, your team members make this type of mistake without knowing that not all files should be made public.

An access rights control system

Your organization can manage access rights to digital assets with Daminion digital asset management software, so they stay secure.

Additionally, DAM tools allow you to assign permissions and roles to a content manager to control who has access to assets.

Additionally, you can control how users receive assets from a central database using the Digital Asset Management Master Data Platform.

Quickly locate information

Your employees will be able to locate assets quickly and efficiently with digital asset management software instead of having to search too deep for them.

A poorly managed file system will waste staff valuable time searching emails and chats for branded marketing materials.

As a result, your staff are likely to abandon their day-to-day duties and therefore no billable work can be performed.

What are the advantages of the digital asset management platform?

A good DAM platform is crucial for the productivity of many people and departments.

Advertising and design professionals

It’s not uncommon for web designers and advertising creatives to work with multiple clients in different industries, which could significantly increase the risk of data recovery.

It is common to deliver the wrong file. Creatives, on the other hand, can have difficulty retrieving files because they serve multiple clients at once.

This is part of the problem that digital asset management tools have come to solve.

To eliminate the risk of errors, your designs can better organize client files and folders using a good DAM platform such as Daminion.

Coordination of sales and marketing teams

The marketing team and the sales team must work together in any sales organization. So, if they are collaborating, they should share assets with each other.

It’s common for the sales team to maintain a resource library, while the marketing team does as well.

These days, marketing and sales teams are working remotely from country to country, and when that happens, a number of issues can arise.

If your organization is looking to be more efficient and be consistent with brand design, both departments need access to a central master database.

In addition, it will help bridge communication and sharing gaps between the two departments.

Also, if both departments have access to the company’s digital assets, you will see an increase in revenue.

Engineers and Architects

You need a good DAM platform for engineers and architects who regularly work on large-scale BIM, CAD, and 3D vision projects.

You can store your 3ds Max, Rhino and AutoCAD files with Daminion’s digital asset management platform.

Agencies that provide websites

Media and publishing departments have too many clients and too many files. Web agencies have the same problem.

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