In association with Autodesk, AnimationXpress organized a virtual roundtable entitled Commerce 3D – From physical to digital: the new product life cycle. The roundtable shed light on the evolution of e-commerce, visualization, the modern retail experience, and how major industry players have grown exponentially over the past few years with experiences of… improved customer purchasing through the use of advanced and consistent 3D graphics. viewing on different platforms.
The esteemed panel of speakers included: Parushni Aggarwal, Founder and Creative Director of Studio Creo, Kanickaraj S, Founder and Creative Director of draWings Art Studio, Patanjali Ayurved Limited COO-Media and Communications Anita Nayyar, Bright River Head of 3D Tommy Hulsbosch, Head of Technical Solutions Autodesk and SAARC – M&E Samit Shetty. The session was moderated by AnimationXpress.com Group Founder, CEO and Editor, Anil Wanvari.
Kicking off the discussion, Shetty pointed out how Autodesk products like 3ds Max and AutoCad have always been the hero. He said, “The same solutions that work for film, TV, gaming and design visualization customers are now used for our e-learning and e-commerce customers. Our 3D solutions have been around for years now; so what’s new about these technologies is that they help our customers grow their business faster and in the shortest possible time with their ability to quickly create photorealistic outputs.
E-commerce brands around the world are constantly looking for ways to improve their interaction with potential customers and increase their sales. As for 3D, it is a three-dimensional visualization that allows potential customers to see a product as it is in real life, instead of a 2D image. Currently, due to the pandemic, more and more brands are implementing this technology to improve the online shopping experience.
It only takes a quick look around the internet to notice that more and more e-commerce brands are using 3D design to complement and enhance their product listings. 3D modeling can be used to show the more subtle aspects of a given product and highlight special features in a way that photographs are rarely able to do. Commenting on this, Hulsbosch added: “3D gives you extra dimensions and it’s particularly useful in use cases because there’s always a benefit in getting additional product information, for example, when you need see whether or not a 55-inch TV will fit into your space.
The need to provide better and more competitive visual content has been steadily increasing lately. There are hundreds of brands marketing the same product to thousands of people, and logically the best way to stay in the game is to keep customers invested in the brand. To achieve this, e-commerce sites use technological advancements to attract target customers. Whether it’s a product for everyday use, large digital billboards of your favorite drink, or e-learning software used in schools, 3D design and visualization are indeed a fundamental tool for representing ideas and solutions. “Once you’ve rendered in 3D, it doesn’t stop there. When a product is created in 3D, the opportunity for the brand to use it is greater than it was when we only had 2D designs,” said Kanickaraj S.
Quite similar to e-commerce, the interior design space is also on par with 3D designs. Compared to other methods of displaying interior design sketches and drawings, nothing can compare to interior design rendered in 3D. Customers can clearly see what the interior will look like, experience textures and explore colors. If you decide to use 3D rendering in your operations, you will also be able to show them what the environment looks like with natural and artificial lights. Speaking from experience, Aggarwal said, “Clients who come to us these days want to see 3D designs rather than 2D. They like to sit with us on software because they don’t understand 2D. 2D is too flat for them. In addition, 3D saves time.
Purchasing from e-commerce portals is on the rise and 3D technology is contributing to this. With the increase in online shopping in the wake of Covid-19, the need for new innovations in e-commerce is growing. Using 3D and augmented reality is one of the most popular and exciting new ways to shop online. This new technology offers customers a more natural and interactive experience when shopping online. “The quality of what you see changes dramatically when we use 3D. From a brand perspective, giving this assurance to my customers on an e-commerce platform increases the chances of converting it into sales,” Nayyar added.
The virtual roundtable discussed the benefits and workflows associated with transitioning to a digital asset creation pipeline, delivering a more meaningful and enjoyable shopping experience for end users. Major industry players have grown exponentially in recent quarters with enhanced customer shopping experiences through the use of advanced 3D graphics and consistent visualization across different platforms.
Autodesk’s variety of software applications of course help improve modeling, texturing, asset publishing, and visualization workflows for real-time 3D content production, with a particular focus on e-commerce applications. . Right now, 3D content on the web is changing the way purchasing decisions are made!